In this visit to Provence region, I deeply understood that the regional marketing is completely different then the ordinary one:)There must definetely one focus area. in regional marketing.. For instance, when Cote Azur's focus is the azur cost, the Provence's one is wine and art. For instance, there are many wine-houses (cave in French) where you can buy plenty of types home-made wines. These culture is very typical... It may probably not exist in Brand Essence but definetely does in The Provence Brand Fact and Symbols.
Finally, let me say why I am writing in English.... It's because the French keyboard is really French:)))
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